Hassan Haikal had three clear aims: His first was to produce great creative work. His second was to exceed his clients expectations. His third was to create an agency that is “Arabic” in origin, one that competes with the world’s most renowned advertising agencies.

Since then, AAA’s approach to marketing communications has been founded on strategies that spring from a total understanding of the local habits and culture. A commitment to create campaigns that are distinctively creative, speaking to people in their own idiom.

The world of Hassan Haikal may no longer exist, but his vision remains the driving spirit behind the Arab Advertising Agency of today.

An Agency that speaks to people in their own idiom, is the one that marks today’s Arab Advertising Agency.